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Thank you very much for choosing Streetpace Entertainment Inc. for your early indicator marketing and promotional setup. Our team specializes in building artist profiles and identifying target markets for new releases as well as established artists.
SPECIALIZING IN: T-40, URBAN, URBAN AC RADIO PROMOTION, MARKETING AND DISTRIBUTION.
PLATINUM & GOLD AWARDS
Mary J. Blige, Madonna, Aerosmith, Guns & Roses, U2, Keith Sweat, Cher, Jodeci, 69 Boyz and more…
INDEPENDENT PROJECTS (Urban AC / Urban)
Mint Condition, 69 Boyz, Nelly & St Lunatics, Charlie Wilson, Sticky Fingaz, United We Funk, Black Mac, Ray Charles, Rome, The Outlawz, Mac Mall, The Roez Boyz, Al Jerreau, Brandy Moss-Scott, Mo Thugs, Young MC, Ellis Hall, Bangin’ On Wax, Caribbean Pulse, Lexx & Lil Flip , JT Taylor, Big C, Won G, Roger Troutman, Terry Steele, Jamie Lee, Narae, Steve Reed, Kali Fam, Slim, Last Amanda, Kool & the Gang, K-CI, Triniti, Trueful, Creo, Terry Cummings, Chain Gang Parolees, and many more…
PHASE I RADIO SETUP CAMPAIGNS T-40, URBAN, URBAN AC RADIO PROMOTION,
This is a national 10 week campaign which allows the label to determine target markets and develop key strategies to enhance product sales. By securing key secondary markets first, we are able to build a solid base for our major radio launch. This approach will secure increased spins from major stations as a result of the activity.
Product Needed: CD Pro-300 pieces
CD’s for radio servicing must be under 4 minutes in length and serviced with a CD label and tray–card containing the following: Artist name, song title, time lengths and publishing information. The CD pro should be serviced with the radio edit being track #1. The CD pro for radio should not contain more than the focus track. Additional mixes are ok.
RETAIL SALE PRICING / AWARENESS T-40, URBAN, URBAN AC DISTRIBUTION
10 week CD sale pricing and awareness campaign targeting approximately 200 key soundscan reporting stores: This campaign will secure in-store visibility, positioning, in-store play and charts. This campaign is key for spreading awareness and word of mouth activity at the street level and in the urban and hip hop communities.
Product needed: 1500 commercial Single CD’s with shrink and barcode.
CYBER MARKETING T-40, URBAN, URBAN AC MARKETING
Your Customized Online Marketing Campaign
The social media revolution is upon us, and gaining online traction is no longer about mass broadcasting. High personal touch and niche marketing are critical components for success in today’s “new” music business. Artists must now focus more on building and engaging communities. Employing strategies to stay one step ahead is critical. On the Internet, fans are no longer just customers they have now become the media.
Artists who understand how to authentically connect with this new breed of interactive new media fan are reaping the benefits by engaging them like never before.
The New Realities of Making an Online Impact:
“A new study by New York University's Stern Business School tracked blogging activity around 108 albums for four weeks before and after their release dates. The study showed that, if 40 or more blog posts were made before an album's release sales ended up being three to four times the average for both indie and major releases. If blog posts crossed 250, album sales rose to six times the average regardless of label…in a fractured media landscape it seems to be the cumulative effect of a multitude of impressions that matters.” – Hypebot (reporting on the NYU study)
The 5 Major Benefits of Cyber Marketing
A Cyber Marketing campaign is designed to increase overall exposure and lay a virtual cornerstone to build on. We guarantee coverage and place a heavy focus on educating our artists so that they become empowered by, not victims of, their online strategy.
1. Customized Campaigns: Each campaign target list is custom designed based on artists musical genres, gender, special niches or hobbies, and hometown.
2. Real Time Reports: Our updates and reports are available from the moment the campaign starts. There is never any waiting for weekly reports. We will forward all new developments the moment they are secured.
3. The Best Bang For The Buck: We charge a fraction of what comparable online PR firms charge.
4. Social Media Roadmap & Coaching: Each campaign comes with a step-by-step weekly plan that coaches you through ways to maximize your campaign. These tools will help to get maximum results along with increased online exposure. We will schedule 3 calls at the beginning, the middle and the end of your campaign to make sure you are on track and getting the maximum benefits the campaign provides.
5. We Guarantee Results: The increased online presence we guarantee gets your name out to a wider audience and helps you keep your fans as long term, engaged customers.